A Resilient Omnichannel Model in a Challenging Market
Despite a complex economic environment, Kumulus Vape closes the 2024 fiscal year with a consolidated revenue of €60.8M. This performance reaffirms the strength of the Group’s omnichannel model, enabling it to sustain growth and anticipate industry shifts.
While B2B activity—the Group’s core pillar—sees a slight decline due to market pressures, the Cigaverte network demonstrates strong momentum, with a 14% increase in store revenue. This significant growth validates Kumulus Vape’s franchise expansion strategy.
2025: Focus on Consolidation and Optimization
Building on these solid fundamentals, Kumulus Vape targets a €62M revenue in 2025, leveraging key strategic drivers to enhance competitiveness:
- Expanding distribution agreements to diversify offerings and broaden the customer base
- Growing the Cigaverte network with new franchise openings
- Enhancing logistics through increased automation to boost productivity
- Strengthening in-house brands to drive market differentiation
Rémi Baert, CEO, states:
“2025 will be a year of efficiency and innovation. Our model allows us to absorb market cycles and anticipate industry transformations. We will continue optimizing our organization and network to further enhance our performance.”
A Transforming Market, A Group Ready to Rise to the Challenge
As consumer habits evolve, Kumulus Vape stands as a key player in the French vaping industry. By prioritizing customer experience, innovation, and operational efficiency, the Group approaches 2025 with ambition and confidence.
Next milestone: 2024 annual results publication on April 10, 2025.